Yachting sponsor case study: Audi

Yachting sponsor case study: Audi

Wednesday March 30 2011 Author: James Boyd Location: none selected

With an 18.8% increase in revenue last year, Audi is an expanding company...and they sponsor yachting via the MedCup, the Melges 32 class and numerous events in Australia. Lothar Korn, Audi Group’s Head of Marketing and Communications, tells us what the attraction is of our sport. In the Barcelona World Race, Virbac Paprec 3 is practically on the beach in Morocco. See yesterday’s quotes from the boats. Klabbe Nylof is to contest Scandinavia's equivalent of the blue ribbon on his Samsung-sponsored ORMA 60. After three days ashore in Hamilton Island, racing got underway again today at the SAP 505 Worlds.

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