Volvo goes green

Eco-friendly initiative at regattas in 2005

Tuesday May 3rd 2005, Author: Jo Grindley, Location: United Kingdom
Volvo is to make sailing greener for 2005 by adding its environmental values to some of their sailing sponsorships. There will be the opportunity for all crews competing in the JP Morgan Round the Island Race, Bell Lawrie Scottish Series and Volvo Musto Optimist National Championships, to recycle all plastic bottles, bags and wrappers they use on board.

With their sailing instructions, each boat will receive recycling bags in which to place their plastic waste, which can then be left at Volvo drop off recycling points, once back ashore, or for the JP Morgan Round the Island Race, handed over on the sign off barge.

As one of Volvo's three core values, care for the environment is reflected in all its activities and sailing is no exception. Litter levels on Britain's coastline have increased by more than 80 percent in the past ten years. Plastics, such as bags, sometimes entangle sea creatures, which can drown as a result. If animals such as turtles and whales swallow bags and pieces of plastic, they may then starve. Plastics are of particular concern as they can remain in the environment for years and account for nearly 60 per cent of all litter

Team Volvo for Life sailor Shirley Robertson spoke of the initiative: "It is important that everyone takes responsibility for the environment, including when they are sailing. We should all consider the impact of our activities on the oceans and marine wildlife, and do our best to minimize pollution at sea. It's great that Volvo are encouraging environmental awareness and providing the resources to ensure that events such as Round the Island Race and the Scottish Series are more environmentally friendly."

In 2004 Volvo ran a successful golf campaign called Drive the Green, in partnership with The Wildlife Trusts, to encourage golfers to be more environmentally aware. The Wildlife Trusts are very supportive of Volvo's work to encourage environmental awareness at its sporting events and are keen to see more activity to help reduce any adverse impact of sailing and other activities on marine life.

Volvo aims to lead the motor industry on environmental issues by reducing harmful emissions, developing alternative power trains, ensuring a healthy in-car environment, reducing the environmental impact of car production and achieving environmental certification on all products. Being socially responsible and ensuring that outdoor activities, natural spaces and wildlife can be enjoyed is at the heart of Volvo's Swedish culture.

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