SAP back Keiler Woche

Hasso Plattner's company to 'transform spectator experience'

Wednesday March 24th 2010, Author: Hermann Hell, Location: Germany

SAP AG today announced its sponsorship of the Kieler Woche, Germany's largest sailing regatta and summer festival, being held in Kiel, Germany over 19-27 Jun .

The company continues its commitment to the 5O5 class, where business intelligence software from SAP recently helped competitors in San Francisco Bay create their winning strategies and enhance performance. In Kiel as in California, SAP® BusinessObjects™ business intelligence (BI) solutions also will transform the experience for spectators, displaying real-time insight into racers’ progress.

With approximately 3.5 million visitors, the Kieler Woche is the largest summer sailing festival in Northern Europe. The ten-day celebration on dry land hosts international meetings on social, cultural and current affairs while the sailing event connects more than 5,000 yachtsmen from over 50 countries, with more than 400 planned regatta starts on ten race courses.

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