Zhik enters UK market
Leading Australian clothing brand Zhik has underlined it's commitment to the UK market by appointing two time Moth World Champion Simon Payne to head up their operation in the UK. Payne's sales and marketing company, which is based in Emsworth, Hampshire, will represent and market the Brand and provide a local contact point for British customers.
Payne commented, "We are delighted to have entered into this arrangement with Zhik. We believe the Zhik dinghy range is the best in the world and the new Isotak™ range is an exciting entry into the sports boat and keelboat market. With strong success already abroad, one of our roles is to establish this range within UK yachting. We will do this by working alongside the current Zhik sales organization to deliver great retailer support and good communication with customers".
Brian Conolly, CEO of Zhik added: "Zhik is one of the fastest growing sailing brands in the world. With new products in the pipeline the time has come to ramp up our presence in the UK and I'm delighted to have engaged Simon and his company to head up our operation. Our goal is to deliver the Zhik experience to cruising and racing sailors alike and I'm confident that we now have the structure in place to support and grow our retailer base."
Zhik have already signalled their intent towards the UK keelboat market. They have recently been announced as the title sponsor for the Laser SB3 World Championships in Torquay in May, and defending World Champion Jerry Hill, with his crew Grant Rollerson and Matt Alverado will all wear the ISOTAK range during the competition.