ISAF clarifies queries over new Advertising Code

International classes cannot just think up their own 'Category B' without prior approval from ISAF

Monday January 8th 2001, Author: Andy Rice, Location: United Kingdom
ISAF has clarified some queries raised by madforsailing over the new Advertising Code that came into effect on 1st January 2001. It was not clear whether or not international classes would be allowed to go for full Category C advertising until they had had their rule changes approved at this year’s ISAF AGM in Cadiz - and that's not happening till November.
But ISAF secretary general Arve Sundheim told madforsailing: "Provided that an international class has opted either for Category A and no advertising, or Category C and full advertising, there is no problem - they can apply the Code from 1st January."

But classes who want to apply a limited version of advertising, like the old Category B, will have to wait for approval at the AGM in November. "There were some class associations that seemed to think they could reserve some space on boats for class advertising, but they cannot just go ahead and do this. They must wait until November for agreement on that," said Sundheim. "Of course for Olympic classes Category C is mandatory, they have no option but to allow full advertising."

Another query that arose was over the term 'competitor' in defining the Advertising Code for boats racing under handicap or measurement rating systems like IMS or IRM. The term could have caused problems for determining the advertising status of a boat crewed by an international team - when one 'competitor' came from a country that allowed Category C, whilst his team mate came from somewhere that limited sailing to Category A. Sundheim replied: "We do not try to govern the advertising on an individual’s clothing, and as for the term ‘competitor’, that is to describe the person who has use of that boat for that particular racing event, whether they be the owner or someone chartering or leasing the boat.

"Let’s say for the sake of this argument that Norway allowed Category C, but that the RYA only allowed Category A in all IMS racing in British waters. Because I am a Norwegian, I am governed by my own national authority’s Code wherever I am in the world, so I would be allowed to race with advertising on my sails even if the British boats could not."

Sundheim admitted that in theory this could cause resentment between competitors, but said in practice most national authorities and most classes were opting for full-blown advertising under Category C. "This was the purpose of having a two-year trial period to test the Advertising Code, but in any case the vast majority of authorities are opting for Category C. I cannot see any real reason why they should object to allowing advertising," he said.

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