Mumm sponsor Tour

New partner for Swedish Match Tour

Tuesday August 6th 2002, Author: Shawn McBride, Location: Scandinavia
The Swedish Match Tour, the world’s premier professional sailing series, is delighted to announce that Champagne Mumm, one of France’s leading champagne houses, has joined the Swedish Match Tour as ‘Official Champagne’.

"The champagne spray is the culmination of the competitive spirit in not just yachting but all sport," said Pierre Tinnerholm, President, Swedish Match Tour. "We are delighted that Champagne Mumm has chosen to be associated with the Swedish Match Tour, its events and competitors."

Under terms of the agreement, Champagne Mumm will supply each of the eight events on the Swedish Match Tour with champagne for use at official receptions and prize giving ceremonies.

"Champagne Mumm likes to be associated with the best in yacht racing and the Swedish Match Tour attracts top competitors from around the world" said Gerard de Ayala from G.H Mumm. "We are happy to be the official champagne for the Swedish Match Tour and look forward to an exciting programme of regattas."

Champagne Mumm’s partnership with the Swedish Match Tour expands G.H. Mumm’s long-term involvement in the sport of sailing. Champagne Mumm has sponsored top level yachting events around the world since 1977 including the Champagne Mumm Admiral's Cup, as well as being associated with the winning Mumm 36 and Mumm 30 one design class of yachts, and serving as Official Supplier to multi million dollar events including the Whitbread Round the World Race and Around Alone Yacht Race.

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