Shackleton award at SORC

A&E Network to provide award and film screening at SORC next week.

Thursday February 28th 2002, Author: James Boyd, Location: United States
A&E Network today announced a partnership with the 2002 Acura Southern Ocean Racing Conference (SORC), to use their event to kick off of a wide-ranging promotional campaign in support of its four hour mini- series, Shackleton, starring Kenneth Branagh.

100 boats and more than 1,500 participants are expected to take part in the Acura SORC, which will run off Miami Beach on March 6-10, 2002. with all shore-side activities to be held at the Miami Beach Marina.

"The sponsorship of the Acura SORC provides us with a unique platform to enhance the awareness of this wonderful movie within a specific target demographic," said Michael Mohamad, Senior Vice President of Marketing, A&E.

As an official sponsor of the Acura SORC A&E will host a special private screening of the 'Making of Shackleton', a behind-the-scenes documentary, as well as present The Shackleton Award. This Award will recognize one crew member, across all classes, who best exemplifies the leadership and selflessness exhibited by the late Sir Ernest Shackleton who led his crew of 21 men to safety after a 20 month odyssey attempting to reach the South Pole. Sailors will be nominated by their skippers and the award winner will be determined by the race committee, umpires and event organisers.

The SORC was founded in the late 1930s by a conference of Florida yacht clubs and a Bahamian club. As originally conceived, the SORC was a mix of long-distance overnight races plus local day racing. The series spread out over a six-week season that started in St Petersburg and took in Miami and Fort Lauderdale before finishing in Nassau. Today, the series features multiple day races with an awards presentation each evening.

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