Fizzy drinks are us

Coca-Cola continue their sponsorship through until the end of the America's Cup

Friday February 3rd 2006, Author: Peter Rusch, Location: none selected
Coca-Cola will continue to support the 32nd America's Cup through the final race in the America's Cup Match in 2007.

The extended agreement sees Coca-Cola as the official soft drink supplier to the event, and its Aguabona is the official water of the 32nd America's Cup.

"For this city and for the whole of the Valencia region, the 32nd America's Cup is a dream come true thanks to the effort of many. Coca-Cola just had to be involved in this project," said Juan Luis Gomez-Trenor Fos, the CEO of Colebega S.A, the Coca-Cola bottler in Spain.

"We support sport in all its facets," he continued, "because we believe in its educational and exemplary value for children. Sport speaks to values like self-improvement, comradeship, team work, respect for others and respect for the environment. I am sure the Cup will be a success."

For the 32nd America's Cup, the agreement means that visitors to the America's Cup will be able to enjoy Coca-Cola products at food and beverage points throughout the America's Cup Park.

"When we had this vision of the 32nd America's Cup, our dream was to evolve an event of broad appeal featuring spectacular racing on the water that would be attractive to the general public and thus sponsors as well," said Michel Bonnefous, the CEO of the organisers.

"The interest that the people of Valencia and Spain have shown over the past two seasons, along with the fantastic support of the City of Valencia has resulted in partners like Coca-Cola joining us for the 32nd America's Cup."

"I'm extremely excited by the upcoming season in the new Port America's Cup," Mr. Bonnefous continued. "The work that has been accomplished since the last racing here in June has been incredible and is a credit to the hard work of the people of Valencia in realising our shared dream."

America's Cup racing begins this season with the Louis Vuitton Acts 10 and 11 from the 11-21 of May.

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