BMW Oracle Racing video competition

Entries sought in viral marketing competition

Monday June 28th 2010, Author: Tim Jeffery, Location: United States

Do you have what it takes to supercharge the media production of the America’s Cup? So asks a video posted today on the official 34TH America’s Cup web site, that launches the America’s Cup Video Production.

Transforming the video output in a way that excites and engages the biggest ever audience is a primary goal for the 34TH America’s Cup. Fresh thinking for video production is being sought from Generation Y.

The America’s Cup Video Production Competition is open to anyone so long as they’re less than 28 years of age.

All that is required is a clip of any length that illustrates production techniques and exciting, new perspectives that could boost coverage of the 34th America’s Cup.

“Transforming television is the single-most important change we can make to this magnificent competition,” said Russell Coutts, CEO of BMW Oracle Racing.

Ambition is the main requirement for entry. Naturally, content must be original and 100% rights-cleared.

Clips may be of any sport or activity and any combination of camerawork, editing and production.

The 28-year age limit is in place with a view to blending new talent with the best and most-experienced specialists in sports broadcasting.

“We’re looking to the next generation to help bring the screen alive,” Coutts said. “We expect this competition to open our eyes to some creative concepts that will increase the event’s appeal to younger audiences.”

A panel of extreme sports and social media leaders will review the videos. Producers of the most interesting videos posted by 12 July 2010 will be flown to Valencia, Spain, to participate in the 34th America’s Cup Media & Race Evaluation Trials slated for the end of July.

The ultimate competition winner, to be announced at the end of September, will get to choose from prizes that include a top of the range Apple MacBook Pro, installed with the latest video editing software, to a high-end, HD camera. Other finalists will receive BMW Oracle Racing official team gear.

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