Sore heads guaranteed

As Mount Gay return to Aberdeen Asset Management Cowes Week

Thursday May 19th 2011, Author: Trish Jenkins, Location: United Kingdom

Mount Gay Rum will be back to support Aberdeen Asset Management Cowes Week as the official ‘Regatta Rum’. Around 8,500 competitors sailing in nearly 1,000 boats and many more visitors will be able to enjoy ‘the rum that invented rum’ which has a heritage dating back to 1705.

Alvin Saal, Brand Manager for Mount Gay Rum, comments: “We are happy to be associated with one of the UK’s longest running and most successful sporting events as it is the ideal platform for us to promote the world’s oldest rum. Our connection with the sailing community has helped cement the brand’s position in the golden rum category and after a highly successful regatta as Supporting Sponsor last year, Mount Gay Rum’s status and popularity has increased even more.”

Mount Gay Eclipse and the premium Extra Old variants will be sampled at a variety of events and functions throughout the Week and the sailor’s favourite tipple will also be available in bars, yachts clubs and venues throughout the town. With its official Regatta Rum status, Mount Gay will also be supporting a number of special events and functions including the largest and oldest fleet racing in the regatta, the XOD Class who are celebrating their centenary and Toe in the Water, the event’s official charity.

One social function not to be missed will be the infamous Mount Gay Red Cap party on Wednesday 10th August. There will be a chance to gain one of the most cherished mementoes of any regatta – the coveted Mount Gay Red Cap! Tickets will sell out fast and will be available at the Mount Gay Rum Cocktail Bar on Town Quay, Cowes.

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