Alpari World Match Racing Tour in 2012


Gilles Martin-Raget / www.martin-raget.com
Craig Mitchell and James Pleasance bring us to speed with the new pinnacle of monohull match racing
The newly christened Alpari World Match Racing Tour has got off to an intense start with the opening event of 2012, Match Racing Germany segueing directly into the Korea Match Cup this week. The big news this season is the arrival of Alpari, the international foreign exchange (Forex) traders, the first time the Tour has had a title sponsor since the departure of Swedish Match at the end of its seven year tenure in 2005. “It is great to have Alpari on board and also a Title Sponsor for the Tour,” says Tour Executive Director, James Pleasance, who is back working with the Tour in an advisory role, following the departure of CEO Jim O'Toole. “Alpari is no stranger to sponsorship, but they are a new brand in the sailing world, and that is something both they and us are keen to promote and the Tour is the ideal platform. They also plan to activate their partnership at all the events and they already made an impression at Match Race Germany last week.” Alpari’s arrival will hopefully allow the Tour to grow while alleviating some pressure from Tour owners Patrick Lim and Peter Gilmour, who have been investing in the international match racing circuit for two years now. In addition to corporate hospitality, Alpari was also attracted by the Tour’s media proposition, in particularly its TV coverage which includes live broadcast coverage and simultaneous live internet streaming from every event in 2012 The Alpari partnership, as well as recently getting Lotus on board as Official Performance Automotive Partner, were brokered by Tour Sales Director Matthew Strachan and the Tour’s former CEO Jim O’Toole, prior to his departure in March. O’Toole was brought in by Lim and Gilmour in 2010 to manage the Tour and help attract new sponsors on board. There are at present no plans

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