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Alpari back team on their Tour

Unique event with West Ham held at the Forex trader's London HQ

Friday April 5th 2013, Author: James Boyd, Location: United Kingdom

Alpari, global providers of forex trading services, today brought professional footballers and sailors together in the City of London. Featuring players from the English Premiere League team West Ham United, the event marked an expansion of Alpari’s global sponsorship portfolio with the announcement of Team Alpari FX, led by former ISAF Match Racing World Champion Adam Minoprio.

Alpari has shown commitment to the sports and teams who share the same passion, drive and skill as forex traders. As an official sponsor of West Ham United since 2011, Alpari recently announced that they will take over as principal sponsor of the iconic east London club from the start of the 2013/2014 season. Following the return to the Barclays Premier League this season and with the recent announcement of a new tenancy at the Olympic Stadium, West Ham United is changing the landscape in football.

With today’s announcement of Team Alpari FX joining their sponsorship portfolio, Alpari have further enhanced its commitment to the sport of sailing. Their title sponsorship of the Alpari World Match Racing Tour was announced in early 2012. This has now been extended by supporting Team Alpari FX led by New Zealand skipper Adam Minoprio, who will be joined by AWMRT Championship winning team mates Tom Powrie, Dave Swete and Nick Blackman and new recruit Chris Main as they prepare to compete on this season’s Tour.

Team Alpari FX will join West Ham United featuring the Alpari FX Trading brand on their team kit.

Today’s stunt saw West Ham United players Winston Reid, Mohamed Diame, Guy Demel and Jordan Spence meet Team Alpari FX on the rooftop of the Alpari UK headquarters. The sailors and footballers raced through the city skyscraper and hit a remarkable trick-shot at the finish line as skipper Adam Minoprio and David Swete challenged the footballers to kick a ball through a life ring from a distance of 25 yards. 

David Hodge, Chief Marketing Officer, Alpari (UK) Limited, commented: “We are keen to support teams with game-changing potential and we feel Team Alpari FX and West Ham United have the necessary determination to succeed in shaping their sports. This determination is shared by Alpari as we reshape the forex industry by putting clients at the heart of everything we do. Both teams attract a large international audience and this will help Alpari reach out to supporters who can identify with the values that the teams share with us and our traders.”

Adam Minoprio, skipper, Team Alpari FX added: “We’re delighted to team up with Alpari for the 2013 season of the AWMRT and join the other high-profile teams Alpari sponsors such as West Ham United. I won’t forget today’s trick shot in a hurry! Having visited Alpari’s headquarters today, I feel excited about what the forex broker can offer the team and the sailing community.”

Speaking on behalf of the West Ham United players, fellow Kiwi Reid said: “This truly was a game-changing trick shot! Being part of a sports challenge off the pitch and in a City skyscraper is about challenging the norm and that is what Alpari is about.”

James Pleasance, Executive Director, Alpari World Match Racing Tour added: “It is fantastic to see Alpari activating their sponsorships in both football and sailing. Today’s announcement of Team Alpari FX is a perfect addition to their sponsorship portfolio and Adam and his team are certainly hungry for success on this years Tour – they will be a team to watch for sure.”

The 2013 Alpari World Match Racing Tour starts in Langenargen at Match Race Germany on 16 May where Team Alpari FX will join eleven other teams for the season opening stage of the Tour. Racing will take place over five days with the knockout Quarterfinals, Semi finals and Finals scheduled for 19 and 20 May.

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