New Chinese event for Sir Keith Mills' company
An important event was held at the Olympic Club in Beijing last week where 121 Group Ltd, the Chinese sister company of 5°West Ltd, shared the concept of the first ever Premier Sailing League event with prospective host cities and event sponsors.
The concept of the 121 Premier Sailing League is to create a totally new sports property which will deliver a high performance sporting league competition, City cultural festivals and a commercial and entertainment programme never seen before in the first ever fully professional sailing league in China. The League would be an annual event taking place between May and October.
Commenting on behalf of SCYA (Shanghai Cruise Ship & Yacht Association), Secretary General Zhu said: “In the SCYA we have been working for many years to promote the fantastic boat and sailing conditions that China have and the 121 Premier Sailing League I believe takes this to the next and top level. Today in China we welcome already some great sailing events to our shores. However, it is now a great time for us in China not just to bring international sailing events to China, but to create an exciting new sailing property that not only becomes a success in China but also becomes one of the premier sailing events globally.
"For Shanghai, I am very happy to say that we are very keen to be one of the key cities to host this competition. We would like to host the first premier sailing league event in Shanghai. In the mean time, we are also planning to host the first exhibition event this October along with a general Premier Sailing League promotional event so as to build the foundation for the coming year.”
Stewart Hosford, Chairman of 121 Group Ltd, shared his views: “At the heart of the concept is a simple idea : six race boats, six high profile Chinese cities and six months of race action, one event every month over a six month period. This event has the ability to put China at the centre of the World sailing stage.”