First International Marine Publishing Summit
Messe Bremen has announced the agenda for the 1st International Marine Publishing Summit (IMPS) to be held in Bremen, Germany, over 21-22 February.
This will be a get-together in workshop style of media professionals from the marine industry, with a programme of talks and discussions on all aspects of boating media: magazines in print or online, books, photography and more.
Simon Owen, Publishing Director of IPC Marine Media, kicks off the event with a presentation on the ‘status quo’ of the marine publishing industry.
Other speakers include Stefan Detjen, editor of Switzerland’s Wave magazine, and Arthur van’t Hof, editor of Spiegel der Zeilvaart in the Netherlands. A panel discussion on blogging featuring James Boyd of Daily Sail, Carsten Kemmling of Segelreporter and Pierre Orphanides of VSail (ex-Valencia Sailing) will also be held.
Other topics to be discussed include the use of social media, advertising, and the situation in professional photography.
IMPS 2014 will be held in the VIP Lounge (Hall 7) of Messe Bremen, coinciding with Boatfit 2014, a boat maintenance and refit fair being held in the same venue.
|Friday, 21 February|
|14:00-14:15||Welcome & Opening|
|14:15:15:00||Status quo' and future strategies, by: Simon Owen (Publishing Director at IPC Media)|
|15:00-15:30||Break Small snack|
|15:30-16:15||Case Studies: Magazine Wave, Switzerland (Stefan Detjen, Editor) and Spiegel der Zeilvaart, Netherlands (Arthur van’t Hof, Editor)|
|16:15-16:45||Break Coffee, snacks|
|16:45-17:15||Panel discussion Blogging – Stephan Boden (Digger Hamburg), James Boyd (thedailysail.com), Pierre Orphanides (VSail, ex Valencia Sailing) and Karsten Kemmling (Segelreporter)|
|Saturday, 22 February|
|10:00-11:45||Discussion panel: Marketing Executives from the industry - NN|
|12:15–12:45||Advertising in all media types: Timo Klass (Advertising Agency 'Hoch2')|
|12:45 – 14:15||Lunch break|
|14:15 – 14:45||Modern Magazine Publishing – Stefan Gerhard (Editor, Bootshandel Magazin)|
|14:45-15:15||Will books survive and how? – Stefan Krücken (Publisher, Ankerherz Verlag)|
|15.15-15.45||Image Banks and professional photography – Hans Genthe (Stockmaritime Image Bank), Juerg Kaufmann, Switzerland|
|15.45-16.15||Social Media in practice – Michael Zerrath (Modus Agency)|
|From 16:15||Discussion and a look at the exhibition|