52 Super Series gets a naming sponsor

Barclays steps into the breach

Wednesday February 26th 2014, Author: James Boyd, Location: Spain

The 52 Super Series has a new naming rights sponsor for 2014. The four regattas in Europe which constitute the series - to be held in Capri, Porto Cervo, Palma and Ibiza will now be known as the Barclays 52 Super Series.

This alliance was confirmed at a press conference in Madrid, Spain this morning hosted by Agustin Zulueta, CEO of the 52 Super Series and Benedek Vasy, Director of Marketing Strategy of Retail Banking for Barclays in Europe.

Since the 52 Super Series was launched at the start of the 2012 season, it continues to represent the best grand prix monohull racing series in the world, drawing the best professional sailors in the world including America’s Cup winners, Olympic medallists and round the world race victors.

Agustin Zulueta comments: “It is important to note that Barclays 52 Super Series now has realised a strong and passionate following with more boats racing than when the preceding MedCup was in force. Considering the global economic environment that is a very satisfying platform to build from.”

For Barclays, retail banking in the Premier Customer segment is a key focus for Barclays in Europe.

Benedek Vasy said: “This sponsorship demonstrates the clear commitment of Barclays Group to its business in Spain and throughout Europe.”

Reflecting their target to become the benchmark bank for Premier customers in Spain, Italy, France and Portugal, Barclays has elected to support the circuit and its pan-European entrants – owners, skippers and crews come from the UK, Ireland, Spain, Italy, France, Sweden, Germany, Holland, Portugal as well as outside Europe - while the circuit and class also reflect the ‘premier, upmarket’ profile.

" The 52 Super Series aligns perfectly with our purpose and our values as a company.” Benedek continues. “It is a competition circuit of the highest level, which absolutely requires and defines the uncompromising pursuit of excellence in each race and at every regatta from the crew on board, from their technical support and their organisation. It combines the best in traditional monhull racing with the latest in high technology these boats reflect our DNA as a company – as we have a history stretching back 300 years but we are a company which is constantly looking to innovate.

"And just as with the Barclays Premier League or the ATP Tennis Finals tournaments, which we collaborate with, we want our relationship to go beyond the financial sponsorship of the racing."

Through this sponsorship, Barclays aims to recognise and reward their Premier customers in Europe. Through the Barclays Premier Club which delivers offers and benefits, customers can enjoy the very best of the lifestyle and unique sporting experiences at major events: guided tours of the participating race boats, watching racing on the water on spectator boats, drinks receptions and invitations to exclusive events.

Vasy continues: "We are the only bank with a simultaneous presence in the Premier segment in Spain, Italy, France , Portugal and the UK , so we want our Premier customers to enjoy this truly unique experience in Europe. We not only want to help them achieve their financial goals , but also their ambitions in their personal life affording access to benefits and experiences which they just cannot get anywhere else."

Commenting on the new agreement, Zulueta concludes: "This is a significant boost in the pursuit of to our goal which is to consolidate the future of the best monohull racing circuit in the world. This is a key choice for Barclays because the Barclays 52 Super Series is a competition circuit which reflects 'pure performance' featuring grand prix boats of the same class racing in real time. The support and passion of three of the most respected owners and sailors in the world, Doug DeVos, Niklas Zennström and Alberto Roemmers ensures continuity and sound financial foundations of the circuit and now, Barclays add the perfect balance to this mix.”

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