| To coincide with the giant 3GSM trade show, so Ericsson 3, the first of Ericsson's two entries in the 2008-9 Volvo Ocean Race, was christened this evening in Barcelona. With just 235 days to go before the racing yachts set sail round the world, the ceremony was attended by key guests from the telecom industry and sailing community.
A large, glowing sphere suspended in mid-air displayed a journey from the sun to earth, zoomed in on Barcelona and then the World Trade Center, where Ericsson skippers Torben Grael and Anders Lewander stood by Ericsson 3 along with Ericsson's Senior Vice President Communication Henry Sténson, and Torbjörn Possne, Senior Vice President and Head of Sales & Marketing. ...more |