Getting the balance right...


John Greenland talks with Gordon Moultrie, vice-president of EDS' European arm...
Gordon Moultrie, vice-president of the EMEA, the European division of EDS, spearheaded the company's sponsorship of Chay Blyth's inaugural Atlantic Challenge. The event, raced in the Open 60 over a transatlantic course of five legs stretching over 8000 nautical miles, was particularly tough. Incredibly short 'pitstops' of between one and five days gave the teams little time for recouperation. The event pushed the boats and crews to their physical limits, with failure to solve problems practically dropping a team out of the entire event. "It was an incredible couple of months," exclaimed Moultrie in his opening sentence to the interview. It is often the case that large company sponsorship sparks from boardroom level interest in the sport, not so for EDS. According to Moultrie, his personal interest in sailing was not important when it came to the decision to get involved with the sport. Instead, it was fuelled by the similarities he could see between the company and event dynamics. The EDS Atlantic Challenge turned out to be such a great success that Moultrie was happy to announce EDS' continued involvement in the sailing community through to the next staging of the Atlantic Challenge in 2005: "Even just a quick look over the stats tells us it was just what we wanted, and so we knew we wanted to do the same again, and more of it." However, such is the way with sailing events, the four year wait until the next start is too far too much in corporate terms. "Four years is a long time to wait before we are back in the frame. We will again be working with Chay with the hope of supporting another significant event and filling the gaps with a number of other activities. We will build a four year programme between now and the

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