Marco Nannini update
Global Ocean Race preparations are well underway for London-based Italian Marco Nannini and his Akilaria Class40. With just over 200 days to the start of the first leg of the Class 40 singlehanded round the world race from Palma, Mallorca, Nannini’s yacht is undergoing a refit in Lorient, France following his Route du Rhum campaign last November.
An independent media analysis of the Route du Rhum campaign, in which Nannini debuted in the professional racing circuit, showed a media return with an estimated 20 million contacts and a Return On Investment (ROI) of 300% for title sponsor UniCredit. An analysis of internet media coverage carried out by the GOR PR team put the London-based Italian skipper among the top performers in the race.
Analysing the potential return from a Global Ocean Race campaign predicts the generation of 147 million contacts within Europe and up to 450 million contacts globally providing an estimated ROI in excess of 500% to a potential sponsor, depending on market focus.
“The boat was raced around the world in 2008/9 and all the essentials are in place. We now need to press on with preparations; Paul Peggs is supervising the work being carried out in Lorient so I can concentrate on the less glamorous task of putting together the budget. After the successful Route du Rhum campaign with UniCredit we are looking for new sponsors to cover major cost items such as insurance, southern ocean sails and entry fees.” said Nannini.
“We are taking every step to ensure the boat is up to the task, the boat is already equipped to the required standards and complies with Cat Zero Rules. Last year we replaced all the electrics and recently we have carried out an ultrasonic analysis of the keel structure and floor areas and mast. The boat structure is sound, and with new sails and a new mast the boat will be a strong contender for the Global Ocean Race” commented Nannini. “The Route du Rhum has highlighted some areas of improvement, especially in the light winds, we are studying our options with a choice of flatter spinnakers to improve performance in the light, many assume the Global Ocean Race is just about surviving storms in the Southern Ocean, but only two of the five legs will be raced in the Roaring Forties, there are lots of ocean miles to cover even in the Atlantic!” added Nannini.
Marco Nannini will be giving a talk about his Route du Rhum experience and Global Ocean Race preparations at the Solo Racing Festival at the Royal Southern Yacht Club on 12 March. For tickets click here
In the months of May, June and July the boat will be engaged in corporate hospitality activities in the UK before heading to the Mediterranean sometime in August.