IWC Schaffhausen CEO Georges Kern and Abdul Aziz Al Hamadi from the Abu Dhabi Tourism Authority
Photo: Abu Dhabi Ocean Racing
IWC Schaffhausen CEO Georges Kern and Abdul Aziz Al Hamadi from the Abu Dhabi Tourism Authority

Sponsor for Abu Dhabi Ocean Racing

IWC Schaffhausen come on board

Monday June 27th 2011, Author: James Boyd, Location: United Arab Emirates

IWC Schaffhausen, the international watch company, has signed up with Abu Dhabi Tourism Authority to become the first major sponsor of its Volvo Ocean Race 2011/12 team, Abu Dhabi Ocean Racing.

The landmark deal, marking the luxury Swiss brand’s debut in top-tier global team sport sponsorship, will run throughout the entire Volvo Ocean Race 2011/12 campaign, which ends in Galway, Ireland next July, after visiting nine stopovers, including the UAE capital on New Year’s Day.

Under the agreement, the partners will foster enhanced promotional and awareness initiatives around the team’s pursuit of top honours in this 39,000-nautical-mile round-the-world race. The IWC Schaffhausen logo will also be featured on the team’s new Volvo Open 70 racing yacht, which launches next month.

"We share a pioneering spirit based on the fundamentals of tradition," said His Excellency Mubarak Al Muhairi, Director General, ADTA – Team Principal for Abu Dhabi Ocean Racing.“This is a coming together of two organisations that have a great deal in common, including the pursuit of perfection, strong community responsibility, unwavering commitment to sustainable business practices and the environment, and a desire to excel beyond expectation. Together we will chart a course of mutual and steadfast success.”

The Abu Dhabi Ocean Racing deal is the second Volvo Ocean Race 2011/12-associated partnership for IWC Schaffhausen, after it signed on as the event’s Official Timekeeper in January.

“For over 140 years, IWC has epitomised values such as engineering excellence, perfection, pioneering spirit, quality and passion. We are proud to put these attributes to the test as the Official Timekeeper for the forthcoming Volvo Ocean Race and to share them with Abu Dhabi Ocean Racing team,” said Georges Kern, CEO, IWC Schaffhausen.

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