The Tour appoints PR agency

Fast Track Sailing win the contract

Wednesday March 17th 2010, Author: Audrey Lakai, Location: none selected

World Match Racing Tour (WMRT) has announced Fast Track Sailing as their public relations agency for the 2010 Tour starting this coming April in Marseille with Match Race France.

Fast Track Sailing is part of Fast Track, ‘ranked number one UK sports marketing agency' by Marketing Week Magazine and is a member of the Chime Communications Group which includes 50 international agencies covering public relations, marketing and market research, advertising and specialised sports marketing services.

Fast Track Sailing will assist WMRT with international public relations across a number of different media sectors in order to boost overall awareness of the Tour. The 2010 events are set to be the most compelling yet with exciting coverage being placed across print, digital and broadcast media outlets. This is an important element to further inspire people to follow the Tour and share the global competition first hand.

The Tour covers 10 events running from April – November 2010. Fast Track Sailing will be on site for four events including; Match Race France and Germany during April/May as well as Korea and Portugal Match Cup during June.

With new ownership completed in September 2009, The Tour is developing and public relations activities will be fresh and creative aiming to expand and strengthen interest in the world’s leading professional sailing series by inspiring new fans and the younger generation to take up the sport of match racing.

“We are pleased to be partnering with Fast Track Sailing in rolling out our public relations campaign for the Tour. Fast Track has the right expertise and a strong track record in public relations and sports marketing,” said Audrey Lakai, Communications Director, World Match Racing Tour. “The agency was also select based on the team’s creative and strategic thinking. We trust that they will be able to fulfil our requirements and high expectations in advocating sailing and the Tour to the public,” she added.

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