XJ TeamOrigin

Sir Keith Mills with Jaguar MD Geoff CousinsSir Keith Mills with Jaguar MD Geoff Cousins
Jaguar MD Geoff Cousins on why they are backing Sir Keith Mills' team
There seems to be a great deal of sponsorship interest in our sport at present from luxury car manufacturers. Already we have BMW who have sponsored Larry Ellison’s team for the last three America’s Cups, Volvo with events ranging from the fully crewed round the world race to the ISAF Youth Worlds, to Alfa Romeo who for many years backed Neville Crichton’s supermaxi campaign, and Audi who’s involvement in our sport spans the world, from the Audi MedCup, to the various Melges one design circuits, the Audi Sardinia Cup, to Hamilton Island Race Week in Australia and even America where Melges events in the past have been supported by Audi dealerships. The latest to join the party is Jaguar on Wednesday was announced as the backer for TeamOrigin during the 1851 Cup. The renowned British manufacturer is in fact Indian owned, having been sold by Ford in the spring of 2008 to Tata Motors, along with Land Rover. This is the first time Jaguar has had anything to do with sailing and the duration of their commitment is next week’s 1851 Cup in Cowes and a rather vague ‘for the rest of the summer’. According to Jaguar’s MD Geoff Cousins, “It is for 1851 and Cowes and then whatever the guys come up with. It is a case of dipping our toe in the water and see how we get on. That is honestly it. We have not done anything with the sailing community before. I think we are going to do this, then take a step back, reflect and see how we get on.” Sir Keith Mills is understandably pleased to have some support for his campaign at this early stage in the AC cycle. “It is a step in the right direction. This was more opportunistic than anything else, because in