Lucky beggars

Team Volvo for Life gold medallists receive new cars

Monday November 22nd 2004, Author: Jo Grindley, Location: United Kingdom
In recognition of their outstanding performances and personal achievements in the summer, Britain's Athens Gold medallists, and 'Team Volvo for Life' sailors, Shirley Robertson and Ben Ainslie have been presented with a Volvo each.

Volvo Car UK set Ben and Shirley the added challenge of winning a car of their choice from the range if they achieved top honours of Gold medals in Athens - and they achieved these goals in true winning style.

The award-winning XC90 was the natural chose for Shirley, as she had already put one to the test, fully laden and towing a boat across the Continent with her team during their training campaign; Meanwhile, Ben chose the sleek, high-performance, 300bhp S60 R with Volvo's active Four-C chassis.

“Volvo is proud to have been able to support these exceptional athletes in their bids to achieve their ultimate goals,” says John Lefley, Volvo’s director of PR and Events.

“After Sydney, Ben and Shirley were both struggling to secure sponsorship for their Athens campaigns, even though both achieved their personal goals of gold medals in 2000. Volvo was quick to see their potential, and to realise that their passion, performance and inspirational aims and goals fitted perfectly with those of Volvo.”

Shirley Robertson said: “Volvo have been much more than a sponsor; it’s all about team work and that team spreads much further than us who sailed the boat. Volvo were most definitely part of our gold medal winning team.”

All ‘Team Volvo for life’ sailors are supported by Volvo to help them attain their ultimate goals. As part of the sponsorship they also work with the next generation of British sailors through Volvo’s grass roots sailing sponsorships inspiring youngsters to follow in their footsteps with the same passion and determination. These athletes epitomise all Volvo’s own brand values – Passion, Performance and Inspiration.

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