Acura continue sponsorship

Good news for Key West and Miami Race Week

Wednesday August 10th 2005, Author: Jeanne Kleene, Location: United States
Premiere Racing today announced that Acura, the luxury division of American Honda Motor Company will be the title sponsor for both Key West and Miami Race Weeks.
Acura extended its naming rights sponsorship of Miami Race Week (formerly SORC) and added North America’s premier regatta, Key West Race Week, to its portfolio.

2006 will be an extraordinary year for both Premiere Racing events with Nautor's Swan choosing Key West for their Swan 45 Gold Cup and the high profile TP52 class hosting their inaugural Global Championship in Miami.

"These two events are a great fit for us," said Richard Colliver, Executive Vice President, Auto Sales of American Honda Motor Company. "The participants are interested in high performance, quality and luxury, which is exactly what Acura provides. Premiere Racing is all about performance and quality as demonstrated with their two stand-alone regattas and unparalleled reputation in regatta management. We are committed to helping ensure that these two events are a terrific experience for everyone involved."

Acura Key West 2006 (16-20 January) - now in its 19th year - has established itself as one of the top events on the international racing calendar. Over 300 racing programs from across the US and all points of the globe compete there every year.

The 2005 Miami regatta was the first under Premiere Racing’s management with fleet size doubling that from the previous year. Projections for Acura Miami Race Week 2006 (9-12 March) point to continued growth with up to 200 boats racing on the Biscayne Bay and ocean venues.

The Acura Grand Prix Awards - presented to the combined class winners of Acura Key West and Acura Miami Race Week - are destined to be some of the most sought after trophies on the international racing circuit. Perpetual awards will be offered for the Transpac 52, Swan 45, Farr 40, Mumm 30, J/105, Melges 24 classes and others that meet eligibility requirements.

"Acura's enthusiasm and commitment is great news for our Key West and Miami regattas and the sport of sailing," said Event Director Peter Craig. "The multi year commitment by Acura will enable us to continue providing racing sailors with high quality events.”

Acura vehicles will be on display during both events. Promotional signage at the race site and literature will further promote Acura as the Official Vehicle.

Latest Comments

Add a comment - Members log in

Tags

Latest news!

Back to top
    Back to top