Road to Valencia

European tour to drum up interest in the 32rd America's Cup gets underway

Tuesday February 20th 2007, Author: Peter Rusch, Location: none selected
The 32nd America's Cup is launching 'Road to Valencia', a promotional tour leading to the start of the decisive phase of the competition, with its first stop scheduled, appropriately enough, in Geneva, Switzerland on 26 February.

The 'Road to Valencia' is a five-city tour which leads to the ultimate stages of the 32nd America's Cup. Following competition in Louis Vuitton Acts in 2004, 2005 and 2006, the final season of racing in Valencia is now just weeks away.

On 3 April, all 12 America's Cup teams begin their final campaign which will end with a new winner hoisting the oldest sporting trophy in the world into the air in triumph early in July.

'Road to Valencia' marks the build-up of emotion to these decisive moments of the 32nd America's Cup. From Geneva, 'the road' continues on to Paris (28 February-1 March), Rome (5 March), and Berlin (7-8 March), before concluding in Madrid (12-13 March).

For the general public, one of the most compelling features of the 'Road to Valencia' is a unique slide show featuring images from racing in Marseille, Valencia, Malmö-Skåne and Trapani. Uniquely, these images will be projected on the sides of landmark buildings in each city. In Geneva, the images will be displayed on the Hôtel Beau-Rivage, along the Quai du Mont-Blanc on the evening of 27 February from 19.00.
In Paris, the Maison Louis Vuitton on the Champs-Elysées will be the backdrop on the evening of 1 March. The evening projection in Rome takes place on 5 March at Palazzo Ferrajoli at Piazza Colonna, and in Berlin on 8 March at the Universal Music Entertainment GmbH. The final stop on the 'Road to Valencia' is Madrid, where the images will be projected on the Teatro Español and Hotel Me, at Plaza Santa Ana beginning at 20.00 on 13 March.

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