Clarks shoes support Star gold medallists
Clarks Sport have adopted British Olympic Gold Medallists Iain Percy and Andrew Simpson as brand ambassadors to launch their new technical boat shoe. The shoe manufacturer has identified sailing as an avenue into elite level sports products.
“We are delighted to be working with Iain and Andrew," said Claire Ashton, Clarks Sport Marketing Manager. "We could think of no better people to work with than a team which has won European, World and Olympic titles. We are keen to support British sporting talent and Iain and Andrew have proved over many years that they can compete on a global stage and continually deliver success. Elite level product, worn by the best athletes in the world puts Clarks at the forefront of footwear innovation."
Proven champions Simpson and Percy wear Clarks Sport’s Orson Lace technical boat shoe.
“The Clarks sailing range is perfectly suited to the challenging environments we face as athletes," said Percy. "The ‘Rock’ technology ensures that no matter what conditions we encounter as a team we have confidence in our footing at all time. The Atsu footbed ensures that as well as being functional the shoes give maximum comfort through the constant massaging of our feet. This ensures when we
are spending hours at a time on our feet that we are kept feeling revitalised.
Andrew Simpson adds: “Often the issue sailors face most with their footwear is when it gathers water and becomes heavy and cumbersome. With the AquaDX technology in our Clarks boat shoes, we never have this worry as the water is constantly drained through the shoe without affecting the weight or grip."
The Orson Lace for men comes in navy, brown and white, and grey leather, while the Ionia Lace for women comes in lime and white, navy and white and grey and blue colour combinations. The designs and flashes of colour are also design to appeal to a style-conscious customer.