Aberdeen Asset Management Cowes Week update

Rick Tomlinson Photography / www.rick-tomlinson.com
Safety initiatives; MOD70s possibly at the Artemis Challenge and hopes of the 'Wimbledon' effect post-Games
This year Aberdeen Asset Management Cowes Week has cleverly been moved into mid-August to avoid a clash with the Olympic Games and will start on 11 August, over the final weekend of London 2012. Organisers, Cowes Week Ltd, are hoping that Cowes Week seguying straight out of the Games will help inspire what is known as the ‘Wimbledon’ effect, where Team GBR’s medal haul down in Weymouth will rally the nation to take to the water. To help this along, Aberdeen Asset Management Cowes Week will this year have a ‘Best of British’ theme and on the Friday the event will be attended by several of Britain's hopefully medal touting Olympic sailors. There will also the opportunity for Cowes Week sailors to watch the final medal races on the Sunday live on big screens throughout Cowes, while the official charity of the event, Toe In The Water, will be hosting a ‘Best of British’ crew party on the Friday (17th) where past British Olympic sailors are being invited to attend. Down to the minutae of the event this year and Cowes Week Ltd CEO Stuart Quarrie says that following the collision last year between a tanker and a competing yacht, they are also focussing on safety in a big way this year. “One of things that came out of that collision, and talking to loads of people since then, is that there are some gaps in knowledge with lots of people who you would have thought would know better or know more,” he says. As a result, Cowes Week has created a new safety video which can be viewed here and they are publishing a new booklet as one of the publications for the week, principally focussing on how competing yachts should deal with commercial vessels. “We are working with Associated