Where next for the America's Cup? Part 2


We look at the boat options for next time
This article follows on from part one here Not want Team Principals want Personally I think even if it was possible to achieve a fully commercial America’s Cup, it is not the way the event should go. Looking back at the event's formidable history, it is not the boats or the sponsors (with the possible exception of Louis Vuitton) that get remembered as much as the billionaires, the captains of industry, those who inherited well or were self-made, who throughout this time have stepped up to compete, be it John Cox Stevens, James Ashbury, Earl of Dunraven, Sir Thomas Lipton, Harold Vanderbilt, Frank Packer, Ted Turner, Alan Bond, Sir Michael Fay, Peter de Savary or at the more recent end of this very long list, Ernesto Bertarelli, Patrizio Bertelli, Larry Ellison, etc. It is with them that the heart of the America’s Cup and its immense history lie. It is elitist and we're okay with that, given that at present there are, give or take, around 1426 billionaires in the world (according to Forbes), more than at any time in the past.  The problem with the new look America’s Cup and its worthy aim of ‘appealing to the Facebook generation’ means the event now no longer appeals to many of the more conservative Team Principles of past America’s Cups. Ironically an exception is long term multihull sailor Ernesto Bertarelli (who, following their costly spate prior to the 33rd America’s Cup, is unlikely to return to the AC – if he returns at all - until Ellison is out). Otherwise the number of billionaires keen on 40+ knot multihulls and willing to back a Cup campaign featuring such boats are few and far between. The high speed, high adrenalin fest of the present America’s Cup is surely better suited to the billionaire ‘kids’,

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