America's Cupdate with Iain Percy

Swedish challenger formally launches its campaign in Stockholm
Torbjörn Törnqvist’s Artemis Racing team is in Stockholm en masse today for the official presentation of its challenge for the 35th America’s Cup. The Swedish team formally entered the next competition via the Kungliga Svenska Segel Sällskapet (the Royal Swedish Yacht Club) before the deadline of 8th August and has since had its challenge accepted by the Golden Gate Yacht Club (aka Oracle Team USA). With the Oatley family’s Hamilton Island Yacht Club pulling the plug on its campaign, the task of Challenger of Record, according to the Protocol for the 35th AC, goes to the next yacht club to challenge. While it hasn’t been announced, Luna Rossa is believed to have inherited this job of negotiating the nuts and bolts of the next event with the defender, a task viewed by many challengers as a distraction from the main objective: Winning the America’s Cup. As Iain Percy, Artemis Racing’s Team Manager, puts it: “We weren’t the last to enter, but we weren’t the first either – we made a point of that!” Aside from launching the Swedish team’s challenge, a key message today is that Artemis Racing is single-mindedly entering the 35th America’s Cup with one goal. “All the choices we’ve made - from the designers that we’ve poached from Oracle and Team New Zealand, to the amount of talent on the sailing team, we are only in this for one reason and that’s to win,” states Percy. Other secondary goals of the campaign have also been announced today such as sustainability. “We are a major sports team and it is our responsibility to promote doing things in the right way. We don’t want to be trashing massive bits of carbon or leaving old buildings to rot,” as Percy puts it. In this respect he is motivated by preventing a recurrence of