Sponsor hunting packs
Vendée Globe 2004 winner Vincent Riou has already announced his entry and with the publication of the Notice of Race within the next two weeks, this is expected to ignite another salvo of entries. The organisers of the new race, OC Events and the Fundació per la Navegació Oceànica [FNO], have been working hard behind the scenes to ensure that the maximum number of IMOCA Open 60 boats compete and, importantly, assist the new teams who need to secure funding to achieve their objective of participating.
Now the Volvo Ocean Race has finished, timing is key to assist some of these sailors to get on the campaign trail. To this end, OC Events has compiled a comprehensive Pre-Registration Pack - index listing viewable at www.barcelonaworldrace.com/en/entry
OC Events, understanding the demands of the sailors, sponsors and media, have ensured these are the core drivers behind this sales support package. The material focuses on a campaign’s ability to provide a high-level of return to a sponsor and to the media:
“We know it takes an enormous amount of work to get sponsors to back sailing campaigns, so we are doing what we can to help these guys over the initial hurdles of coming up with the goods to take to the sponsor,” commented Mark Turner, CEO, OC Group. “We hope this content will fast-track them in getting their project underway and to the start line of the Barcelona World Race.”
There are three levels of the pre-registration pack available and Level A is a comprehensive information supply that includes:
- A sponsor presentation
- A presentation of the Barcelona World Race
- A presentation of the IMOCA 60 circuit – a 4-year cycle including 10 major events
- A typical Open 60 media plan
- Campaign budgets
The Level A pack also includes well-researched sailing statistics from independent research companies on the awareness, image and impact of sailing as a sport, including a breakdown of the sailing audience from age, gender and social group. In addition, a breakdown of some well-known campaigns Estimated Advertising Values [EAVs] ie what the pay-back is, in terms of media.
“We have taken all the experience we’ve learnt over the years with the sailing team and events and put this into the Pre-Registration Pack - it has everything a sailor might need to sit down in front of a sponsor.We have never been handed this kind of information before by an event organiser - it is a huge leap forward for potential skippers to have this resource. It will give them confidence to go out there and knock on doors knowing they’ve got the right tools,” explains Turner.
On top of all this, the key presentations are provided in digital format so sailors can prepare custom-made presentations. OC Vision is also providing a free ‘one-off’ Photoshop service for potential campaigns to customise a presentation for a sponsor so they can see how their branding could appear on an IMOCA 60 boat.
Top Names in the Sport Step Forward…
With 16 months to go until the start of the Barcelona World Race and the gauntlet has been thrown down by two of the top names in the sport. Vendée Globe 2004 winner, Vincent Riou, has announced that the Barcelona World Race was to be an integral part of PRB’s programme. Riou confirmed that he and his co-skipper Sébastien Josse, recently returned from his excellent showing as skipper of ABN AMRO Two in the Volvo Ocean Race, would be on the start line in Barcelona.
“I personally think that it will be harder than single-handed... The pace of reference for the next Vendée Globe, will not be the one from the Vendée Globe 2004, but the pace from the Barcelona World Race. Skippers who have not participated in this race may get a nasty surprise in the Vendée. One thing for sure, is that everything we will have learnt on this double-handed round the world race will help us for the solo sailing,” said Riou.
And Sébastien Josse, the youngest skipper on the Volvo Ocean Race with two other non-stop circumnavigations under his belt [Jules Verne Trophy, Vendée Globe 04/05] was of the same opinion: “I am sure that the winner of the next Vendée Globe will have participated in this race.”
Over 100 enquiries have been registered with the race organisers OC Events, representing 18 different nationalities, among them past podium competitors of the Volvo Ocean Race and Vendée Globe, plus Olympic medalists. These include Britain’s Conrad Humphreys [Hellomoto skipper, Vendée Globe 2004/05]; Mini Transat sailor Alex Pella from Spain [3rd overall 2003, 2nd overall 2005]; New Zealander Stuart Bannatyne, also recently returned from the Volvo Ocean Race; plus America’s Cup sailors, South African Marc Lagesse and Mike Giles [Team Shoshaloza]; and America’s Jonathan McKee [Luna Rossa] former Olympic 49er Gold medalist and Mini Transat competitor.
There is no lack of enthusiasm from these sailors to compete but the biggest hurdle they face is securing financial backing and to this end OC Events are certain the sales support ‘Pre-Registration Pack’ will help fast-track the sponsorship-search process.