Booze sponsor

Barcelona World Race signs Estrella Damm

Friday March 9th 2007, Author: Lou Newlands, Location: none selected
Today in Barcelona, the Fundació per la Navegació Oceànica (FNO), announced a major partnership with Estrella Damm for the Barcelona World Race, the new two-up, non-stop around the planet race starting 11 November 2007 and part of the IMOCA Ocean Racing World Championship circuit. This is the first official sponsor of the race to be announced.

The invited media were present for the signing of the sponsorship agreement which was led by the President of the FNO and Barcelona Sports Concillor, Pere Alcober, and on behalf of the Damm Group, Enric Crous, Director General. The ceremony took place in the former headquarters of the Estrella Damm brewery in Barcelona that is now converted into a museum.

The agreement with Estrella Damm fits the framework of the social commitment that the beer company has always had with the city of Barcelona, making it one of the city's most recognisable symbols for drink production and distribution. It also corresponds to the values of innovation and originality of the company and all its brands, and above all fits with the objective of continuously linking the Estrella Damm brand with world-class international events - in 1992 Estrella Damm became the first beer company to sponsor the Olympic Games hosted by Barcelona city. Estrella Damm's 131-year history is full of commitment to social and cultural life of the city of Barcelona and Catalonia and already supports a wide range of sporting and recreational activities each year, from the 'casteller' world (a traditiondisplay of building the most impressive 'human castle') to the Mercè Bank Holiday celebrations.

The Barcelona World Race already has five high class entries so far, with an international skipper list that between them already have over 26 round the world's under their belt - from both the crewed Volvo Ocean Race and Vendée Globe solo disciplines. Up to ten top teams are expected on the start line on 11th November 2007 in Barcelona.

Entries so far:
Jean-Pierre Dick (FRA) & Damian Foxall (IRE) / Paprec Virbac
Vincent Riou (FRA) & Sébastien Josse (FRA) / PRB
Dominique Wavre (SUI) & Michèle Paret (FRA) / Temenos
Alex Thomson (GBR) & Andrew Cape (AUS) / Hugo Boss
Jérémie Beyou (FRA) & N.C / Delta Dore

Latest Comments

Add a comment - Members log in


Latest news!

Back to top
    Back to top