MOD70 race sponsor announced
7 July 2012 will see the start of the first crewed race for the MOD70 circuit. Six one-design trimarans will set off from New York, bound for Brest in northwest Brittany, where the planned mid-July finish will coincide with the start of the Tonnerres de Brest maritime festival. In this eastbound transatlantic race, the fleet of MOD70s will hoist the colours of a newcomer to the world of yachting sponsorship: KRYS Opticians.
Already involved in cycling through its Vision Plus brand, Krys Group is boosting its activity in sport by selecting sailing and the new MOD70 circuit in particular. In this way the 2012 and 2014 editions of the KRYS Ocean Race will proudly sport the colours of the French eyewear market leader.
Set up in 1967, KRYS is the group’s reference brand; a brand whose notoriety among consumers is the most significant. Professionalism, accessibility and beauty define its positioning on the market. Krys, whose turnover increased by 3% in 2010, has its headquarters near La Défense in Paris, but is accessible in over 850 shops distributed across the whole of France, as well as in Belgium, Morocco and in the French overseas territories.
The KRYS Ocean Race 2012 is positioning itself in the wake of early transatlantic races, the most famous of which honoured Charlie Barr and the giant schooner Atlantic in 1905.
The first six MOD70 one-design trimarans in the running for this first running of the race will have to cover 2,950 miles to get from New York City to Brest, where the fleet will be embraced by the Tonnerres de Brest Maritime Festival 2012 in full swing.
With the MOD70 class respecting a strict one-design, the launches of the various craft can only succeed one another at a predefined rhythm as the same yards are involved in the construction of each of the trimarans. Given this fact, just six MOD70s will be able to line-up for the start of the first KRYS Ocean Race. From then on the fleet will regularly grow to reach the maximum of 12 boats by the end of 2013.
Three French teams and three overseas teams comprising six sailors per boat, will race the 2,950 miles that make up the KRYS Ocean Race course. The 36 competing sailors, alone, will make the difference. For the time being, we only know four of the six participants - Stève Ravussin, Roland Jourdain, Michel Desjoyeaux and Sébastien Josse.
The association between the MOD70 class and the KRYS brand begins this year with the KRYS Match, the first MOD70 show down, taking place over 6-8 October 2011. This will be the first time the series will be together as a fleet. Participants will be able to show what they’re made of during speed runs, as well as having the chance to challenge each other.
Arnaud Ploix, Managing Director of Krys Group comments: “Beyond all the common values we share with sailing in general, it’s also interesting to be present at the genesis of a project. With a new class and a new partner in the maritime universe, we naturally have some fine human stories to write together. We’re going to rely on this fantastic race to share the really thrilling, inspirational moments with our customers and further unify our opticians.
"Furthermore, though we want to associate the brand’s image with the values of sailing, a single operation would only have little significance. It takes time to establish a successful collaboration. Our involvement in the first two editions of the KRYS Ocean Race is the first concrete proof of a partnership which Krys is keen to be part of over the long term.”
Marco Simeoni, President of the MOD S.A added: “The KRYS Ocean Race constitutes both a success and the start of the adventure. The various partners associated with this event - Krys, our title partner, as well as the cities hosting the start and finish, the cosmopolitan New York, and Brest with the fabulous Tonnerres de Brest maritime festival – all come together to provide some very promising elements in terms of notoriety and popular success for this first race, whose aim is to be a major event on the MOD70 circuit.”
Mr Cuillandre, Mayor of Brest said: “The MOD70 project represents the future of offshore racing with one-design multihulls aboard which the crews will be able to pit against each other on equal terms on powerful, high performance machines. As such it is important for Brest to be associated with such a project, so as to bring to the fore its facilities, such as the new Port du Château and its network of businesses specialising in the sector of offshore racing and watersports. A race like the Krys Ocean Race is an additional opportunity to showcase Brest and its maritime excellence. Furthermore, a finish in the midst of the Tonnerres de Brest maritime festival 2012 further strengthens the link with the whole world of sea and sailors”.