Hugo Boss renews
Alex Thomson Racing together with Five West have today announced a new four year sponsorship deal with Hugo Boss.
The signing marks the continuation of one of the most successful sponsorships in sailing, Hugo Boss having sponsored the Gosport-based skipper since 2003.
As part of the renewed commitment to Thomson, he will be participating in the 2014 Ocean Masters New York to Barcelona Race, followed by the 2014 Barcelona World Race and has his sights firmly set on winning the 2016 Vendee Globe.
Earlier this year Thomson broke the British solo monohull non-stop round-the-world record when he finished third in the Vendee Globe despite sailing an older generation boat than the two front runners.
Speaking at today’s announcement of his participation in the Barcelona World Race alongside Pepe Ribes, Thomson said: “It is an absolute honour to continue our sponsorship with Hugo Boss. The past ten years working together has been incredible, the pinnacle of which has to be my third place finish in the Vendee Globe this year. We aim to work together in this vein of success into the future starting with the New York to Barcelona Race in June next year, followed by the Barcelona World Race.”
Five West Managing Director Stewart Hosford added: “It is a great asset for the IMOCA class to have this renewed sponsorship deal going forward. The success of the Alex Thomson/Hugo Boss partnership has been clear to see not only in the race results and the records Alex has set, but off the timer as well in all the activity they work on together. With an enhanced IMOCA programme over the next few years, Hugo Boss and Alex Thomson will continue to bring something special to the class.”
See our interview with Hugo Boss's Head of Sports Sponsorship, Till Pohlmann on our sponsorship page here